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Top 10 Q&A About Online Customer Reviews

by Review Manager
“Social Proof…” It’s a concept psychologists have used for a number of years to explain social interactions. The general idea is that people tend to look to the actions of others when deciding how to act in a certain situation.   So, when people around you are shaking hands as a greeting during a business meeting, you might be disinclined to kiss them on the cheek.   However, if you’re in a culture where kissing on the cheek is a proper greeting, and you see people doing it, then kissing on the cheek has been “proven” to be the correct […]

Top 10 Q&A About Fixing a Damaged Online Reputation

by Review Manager
As a business owner who is constantly looking for more customers to come through the door, your online reputation has never mattered more. Unprecedented amounts of commerce is happening on the Internet, which means companies that have poor online reputations will be completely looked past by discerning consumers. Repairing and suppressing negative comments and reviews should be an ongoing process at your company. Never let it get so bad that you have a bad reputation in the first place. However, if that ship has already sailed, there are some questions you are likely to have about repairing your online reputation. […]

Top 10 Q&A About Online Reputation Management

by Review Manager
With the Internet being a major source of information, it is also becoming the go-to place for sharing feedback and reviews about almost anything. Now, more than ever, customers are flocking online to share their latest experiences with businesses whose products and services they have tried. This can either work for your business or against it, depending on where it stands in the eyes of consumers. Customer comments such as this can literally cripple a company’s ability to generate new customers – especially if there are multiple negative comments and hardly any positive comments… “Whatever you do, DON’T go there!” […]

20 Ways to Build Customer Loyalty and Retention

by Review Manager
One of the most common mistakes many small businesses make is that they spend a lot of energy trying to get “new” customers; while ignoring retention efforts to keep their “existing” customers coming back. In other words, they allocate most of their budget to getting new customers to come through the doors, but hardly invest any of their marketing dollars on keeping their existing customers spending money with them. To clear it up, a successful business is not about who gains the most new customers; it’s about who gains the most PROFITS in the end.  A true “loyal” customer is […]

What You Need to Know Before Hiring an Online Reputation Manager

by Review Manager
Why Hire an Online Reputation Manager? Quite frankly, there’s a lot that goes into efficiently monitoring, tracking, and improving your online image; and in order to do it correctly, you may want the help of a professional. An experienced online reputation manager can help you achieve consistent growth using various tools and methods; they are extremely knowledgeable in this area and can help you do it faster and much more effectively than you could do on your own. They provide constructive advice on online interaction, and even handle it for you in some cases.  An online reputation manager will work […]

Online Reputation Assessment Guide

by Review Manager
If you don’t control your online reputation, someone else will.   So it’s important for you to listen to what people are saying about your company online so YOU can regain or maintain control of your company’s image.   Unfortunately, there are many ways for customers, ex-employees, and competitors to post negative comments about your business. If you do not know what is being said, you have no chance of counteracting this activity to ensure your brand comes across in a positive light for potential customers.   In order to protect and defend your business, it is highly recommended that […]

Online Reputation Assessment Worksheet

by Review Manager
Use this worksheet to track what people see when they research your business online. Use a different sheet for each keyword term/search phrase you research.  

Tips To Enhance Your Company’s Online Reputation – And Get More Business

by Review Manager
Your brand image is incredibly important. You certainly do not want people to type your business’ name into a search engine and for the first results to be something negative about your company. Reputation management is a way to ensure that this does not happen, while you make other potential customers aware of your company and what you are doing. There are a lot of ways to ensure that you are bringing awareness to the public about what your business is. Following these tips will help you get to a point where you can outrank any negative attention that your […]

Why Customer Loyalty and Retention Can Boost Your Profits

by Review Manager
As a small business owner, you probably already know that customers are the bread and butter of your business; it simply will not survive without them.   But how valuable is a “loyal, repeat” customer to your business? Have you taken time to really think about that?   Successful companies all over the world recognize the importance of getting “new” customers. However, many of them almost ignore methods that help them keep their “existing” customers coming back to them on a long-term basis.   This is either because they don’t know how to get them to come back or they […]

The Basics of Online Reputation Management

by Review Manager
What Is online reputation management? This is probably the first question you are asking yourself as you open and read this report. So let’s go ahead and actually define for you what online reputation management really is… It is the practice of staying on top of your business’ “word-of-mouth” and making sure that all of your negative reviews are handled in a proper way. But also, you need to make sure that your customers realize that you appreciate them as well, so you must also stay up to date with the good reviews! Basically reputation management is making your business […]

Online Reputation Assessment Checklist

by Review Manager
Follow these steps to complete your own online reputation assessment checklist Log out of all Google services.   Go to google.com and start your search by simply entering your company’s name.   Complete various searches: Search Your Company’s Name Search Your Personal Name (as the owner/CEO) Search With and Without Your City and State After the Name Search the Names of Your Products and Services Search Your Employees’ Names (in some cases depending on your business) Search Any Usernames You Use for Your Business on Certain Sites, Such as Social Media … and any other keyword phrases that are closely […]

Why Online Reputation Management?

by Review Manager
The Internet boom over the past decade has provided companies across the globe a new way to connect with consumers, utilize different marketing techniques, and increase exposure for their brands. At the same time, the Internet has also given consumers a fast and easy way to provide feedback to the world about products, services, and companies they have done business with. While customer feedback is an excellent way to help companies bring in new customers, the negative feedback can leave a company’s online image severely tarnished.  In today’s digital age, there are a lot of factors that go into maintaining […]